"Gavin Gough of Alpha Sport Psychology is an outstanding Mental Performance Professional. He is more than just a 'mental coach'”. Mr Gough deserves the highest consideration from those in need of mental performance management."
Mike Disser, Manager, Nissan Motor Company
"A Fantastic coach and I have a lot to thank you for! If you feel you're lacking psychologically and want to get that extra edge on the competition hit this man up!"
Oli Myers, EurOZ Driver Performance
"Nissan GT Academy was a life changing program I step into, but meeting Gavin was also a life changing situation in my life.
Gavin was like the ignition point of the Big Bang in my life."
Hugo Araujo, GT Academy 2012 & 3 Times Champion
"AlphaSport helped me develop from a mid-pack driver to a British champion in less than 2 seasons. Gavin’s input was invaluable in helping me achieve my goal of winning races and championships. One hour of mental preparation with Alpha Sport was like a whole day of testing – but without using a single gallon of race fuel”.
Ben Willshire, National Superkart Champion and UK Cup Winner
"I met Gavin a couple of months after I’d had a massive racing accident at Brands Hatch and had susbstantially lost my nerve. In the 18 months that I’ve been working with him since then, he has not only restored my confidence 100% and more, I can truly say he has made me a better, calmer and more focused driver, and enabled me to get a whole new level of pleasure out of this sport I love."
Peter James, Historic Driver (Goodwood Revival & Silverstone Classic)